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Seller Playbooks

Practical knowledge. Ready for the real work.

Use these checklists to prepare a better review, a clearer response or a smoother handoff. Adapt each one to your marketplace and business.

01 / Compliance & Appeals

Prepare an appeal evidence file

Start with the notice and the facts—not a generic appeal template.

Open checklist
  1. Save the complete platform notice, case reference and stated deadline.
  2. Identify the exact issue: authenticity, intellectual property, account relationships or another restriction.
  3. Collect relevant, unaltered invoices, authorization records and a factual timeline. Explain any gaps honestly.
  4. Draft a response that answers the notice and describes verifiable corrective actions.
  5. Have your team or a qualified specialist review before submitting through the official channel.
Explore Compliance & Appeals
02 / Fees & margins

Review a possible FBA fee discrepancy

Reconcile the recorded inputs before deciding whether a charge needs review.

Open checklist
  1. Record the product identifier, charge date and fee category.
  2. Compare the recorded dimensions, weight and packaging with your supporting measurements.
  3. Check the applicable marketplace fee information for the relevant period.
  4. Keep the charge records and supporting evidence together; distinguish an estimate from a confirmed discrepancy.
  5. Review the case before requesting a correction. Neither a refund nor an adjustment is guaranteed.
Explore Pricing & FBA Fees
03 / Catalog & creative

Review a listing before publishing

Keep the creative compelling and the product information accurate.

Open checklist
  1. Match the title, variants and attributes to the actual product.
  2. Verify that images preserve the real packaging and included items.
  3. Check that claims have supporting evidence and meet the platform’s current requirements.
  4. Review availability, fulfillment details and price assumptions.
  5. Assign a reviewer and record the approved version before publishing.
Explore Catalog & Listings
04 / Team procedures

Make an operational handoff clear

Turn a warning or observation into a task someone can actually complete.

Open checklist
  1. Describe the issue and link to its source record.
  2. Name the owner, next action and due date.
  3. List dependencies and approvals before any account change.
  4. Record the result and the evidence used to close the task.
  5. Update the team procedure when the same issue repeats.
Explore Guides & Training

General operational guidance—not legal advice or a promise of a marketplace outcome. Follow the current instructions in your account and seek qualified advice for legal disputes. Never fabricate or alter evidence.